This UI/UX updated website for Rounded Place seeks to seamlessly translate the avant-garde dining experience of this Bushwick, New York gem into a captivating digital interface. Embracing the beauty of simplicity and the elegance of circles, our design will mirror the clean lines, muted tones, and celebration of roundness that define the physical space. Users will navigate a minimalist layout, exploring a curated selection of round-shaped dishes and experiencing the play of light and shadow reminiscent of the restaurant's ambiance. The virtual seating arrangement, inspired by uniquely crafted round chairs, prioritizes comfort and aesthetic harmony. From elegant tableware to visually appealing imagery, the online platform aims to invite users to savor the beauty of simplicity and perfection of circles in every aspect of their digital dining experience, catering to various occasions, whether a romantic dinner, gathering with friends, or a solo culinary exploration.
Role
UI Design
UX Research
Team
Tessa Cervantes Roth
Client
Rounded Place
Time
1 week
Problem
The website for Rounded Place requires updates to address its outdated design. This includes the creation of a new graphic design logo and improvements to enhance accessibility for reservations.
Key Insight
By researching similar restaurants with a minimalistic but fresh aesthetic, I quickly realized the main necessities for the application to function and reach the targeted audience. These insights helped me to determine how to approach the requirements to improve the virtual look for Rounded Place.
Goal
After researching similar up and coming restaurants in nearby New York area, I set out to create a clean graphic design logo and a website update that targets new customers to the vibrant Brooklyn area where Rounded Place is set.
Solutions
01.
Simplify the logo.
​
02.
Create an interactive website for reservations.
​
03.
Focus on the menu.
​
Logo Design
I created an updated logo to visualize the services of the restaurant emphasizing circular shapes and text.
Design Solutions
To ensure that I'd achieve my goals by the end of my design process, I redesigned the website using the new logo and created a interactive page for customers.
Final Design
